“Arizona’s Urban Heart”

The Downtown Phoenix Partnership spent $160,00 for a team of marketers to come up with this motto for the city of Phoenix.

For a Filiberto’s Carne Asada burrito and a large Pina, I gladly would have provided them an appropriate motto for the valley of the sun.

Here are some alternate mottos that they should have considered:

“Phoenix – hey, at least it’s not Reno…”
“Home of a million, Dollar stores”
“First in meth!”

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